Solicitors' Guide - Instantly Cross Sell More of Your Legal Services to Your Clients and Prospects

About:-community legal services

Often when I attend a new solicitors practice to help them with their marketing, I am amazed at the lack of thought that has gone into promoting the services of the law firm. From the outside of the office there is often very little evidence of the services that the law firm can provide for passers by, there are no posters in the windows and the signage is old or tatty. Some simple changes can be made to the practice both internally and externally that can significantly improve the cross selling of your community legal services to your clients. I will start by looking at the outside of your offices and then walking through the building and looking at your marketing communications. By the end of it, if you implement the changes I guarantee you will see results.

Your Premises

Let's start with the first thing your clients see when they visit your offices. This is your chance to promote your services completely free of charge to the outside world. Are you making the most of it? Can you answer yes to all of the following questions? 

Do you have brightly illuminated signage (all bulbs working)?

Do you list all of your core services clearly on your exterior signage?

Are your telephone number and website address displayed?

Do you have an A board outside of your offices with thought provoking and changing posters inside it?

If you cannot answer yes to all of these questions, act now to make immediate improvements and make the most of that passing trade. One final point on this section is that in this day and age you have no excuse if you still shut for lunch. In a tough economic climate you must be open at every opportunity possible, and if you take the time to make the changes above you need to be open to make the most of your passing trade.

Tag:-community legal services